Japans Fishing Industry Hit Hard after the Tsunami

After the tsunami hit Japan earlier this year, one thing that caught everyone’s attention was the tsunami hit nuclear plant in the country. But one more thing that should’ve been a hot topic of discussion but was not was the seafood industry. What once were the seafaring towns, fishing towns is now nothing else but [...]

| Marketing |

Gap A Spot In New Business Market

Anyone who travels on the London underground hears the three words often just before the doors open. Like those travelers, entrepreneurs always need to be spotting gaps. It always makes me think of moving people from one place to another. Predicting gaps that are emerging is where there is most opportunity. A gap to an [...]

| Marketing |

Integration Of Marketing And Sales

Marketing versus Sales Marketing and sales are actually two different processes that need to be undertaken simultaneously since one cannot succeed without some efforts from the other process. Without marketing, it is true to argue that you cannot be in a position to promote sales. Marketing is actually everything that you do to persuade customers [...]

| Marketing |

Word of Mouth Marketing

“Hi! Are you the one who bakes the sweet potato pies? My friend Giselle is roommates with Aisha whose boyfriend Mike ordered one, and he said they were really good. I would love to buy one from you.” Word of mouth means that a satisfied customer tells acquaintances, friends, and family how good your product [...]

| Marketing |